PRESS
RELEASE
CHINA
HOLIDAYS CELEBRATES 10TH ANNIVERSARY
FIRST
TRADE BROCHURE TO LAUNCH THIS SUMMER
China Holidays is to
celebrate its 10th anniversary with the launch of its first trade
brochure this Summer, part of a campaign to build closer links with agents and
operators.
Speaking to over 200 guests at the operator’s anniversary celebrations
at Madam Tussauds, managing director Stephanie Cheng said that, having built up
a major incoming and outgoing business to
China
, it was now
important to give the trade easier access to this major market, particularly with
all the interest that will be generated by this Summer’s
Olympic games.
Guest of honour at the celebrations was the Chinese Ambassador to the
UK
, Her Excellency Fu
Yin, who said: “There are now tremendous opportunities for
China
and the
UK
to build strong
trade and cultural links as a result of
London
following
Beijing
as the host city
for the Olympic Games. Bilateral relations are also very important, and companies
like China Holidays assist in no small way to spread the mutual understanding
of each other’s culture and points of view”.
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She added: “However I do believe that the
UK
tourism industry should do more to make life easier for Chinese visitors, such
as having more Chinese speaking and guides and increasing Chinese language
signage”.
UK Inbound chief executive Stephen Dowd told the party that Visa
procedures for Chinese visitors coming to the
UK
were being
improved and that the cost of an ADS Visa was being reduced. “I hope this
underlines to travel agents in
China
that the
UK
authorities do
indeed welcome Chinese visitors and that we are ready to welcome even more in
the coming months”.
Looking back at the ten year history of China Holidays, Chairman Carey
Fletcher said that, having started with a tiny office, the company now employed
30 staff in offices in
Beijing
and
London
.
He said: “During this time we have seen a huge growth in the amount of
Chinese inbound travel to the
UK
– last year
China Holidays brought over 4,000 business people from
China
into this
country, which underlines the importance of building strong relationships with
the travel trade there”.
China Holidays brought 12 leading tour operators from
China
to the
anniversary celebrations as part of a familiarisation trip being supported by a
number of leading
UK
attractions.
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